Meet the mama behind Youha Australia

Thanks to a great relationship with Youha Global, The Youha Australia team actively initiates product development to ensure it meets the needs of Australian and New Zealand pumpers. We have run Australian-based trials for all major releases to ensure we know our pumps inside out before making them publicly available. You can read what those in the trials had to say in each pump's FAQ page.

We are also currently involved in the development of future pump models, though of course we can't say too much about that just yet! You'll just have to watch this space...

From naming and branding Embody, to providing technical refinements and designing the supporting app interface and accompanying travel bag, Youha Australia has been integral to the development of Embody as a product that WE would want to use (in fact some mamas in our team do!). Among the many improvements our team championed, we ensured that modifications were made to the suction range on the Embody to allow for greater control, subtlety and efficiency. Having the ability to make finer adjustments between each of Embody’s 10 suction levels ensures super smooth adjustability.

Youha Australia also led the My YOUHA app design. As mamas who've pumped (or are still pumping), we know it's important to be able to see what your pump is up to without having to peek down your bra! So we laid out the display to show you EVERYTHING at a glance – how long you've been pumping, what mode and level you're in, how much battery is in each motor and whether your motors are synced up or operating independently. Incorporating a dark mode was non-negotiable to allow for using the app at night or in darkened rooms – and we still can't decide which mode's colour scheme we think looks cuter. Embody and The INs both connect via bluetooth to these controls on the My YOUHA app which also offers the ability to record and chart your session times and output. We love how the tracking of milk volumes for each side can help paint a fuller picture of your milk production for you (and your lactation consultant!).

We had the most fun designing the Luxe Pump Bag for you. It comes included with the Embody, but of course we made sure it fits all our other pump models too! Every detail was considered. We know once you've used your pump out and about you're going to want to keep the rinsed parts separate from the motors, so there's special wet and dry compartments for each. We also know first-hand that pumping is demanding at times, so we made sure there's an external pocket you can slip some emergency snacks into! We're obsessed with the feel and colour of the outer fabric, which we picked to help you spy easily amongst a sea of newborn paraphernalia. We love how its soft shell is able to to protect your pump without unnecessary bulk, making it easier to slip into an overnight or work bag.

Our gorgeous photography aims to not only showcase our fabulous pumps, but also celebrate the beautiful bond that real parents share with their children and each other! It sure makes for a chaotic scene behind the camera, but we love the warmth and energy our photographers have been able to capture.

We really love meeting expectant, new and returning parents in person at big baby expos. We have such fun designing and pulling together a warm, inviting, and approachable space for new and expectant parents to ask all their burning questions and explore the ins-and-outs of pumping. Visitors appreciate the quality of our pumps close up, often commenting on how lightweight and quiet they are to handle.

Please don't wait for an expo though! If you have a question, want to say hi or share your story, reach out via ask@youha.com.au. We'd love to hear from you!